2026 · Solo Founder · 7 months start to finish
rest&glow
Beauty Sleep Supplement DTC brand I built and ran alone, in Turkey: positioning, content engine, Meta ads, funnel, fulfillment. Sold through the inventory and closed it on my own terms.
₺3.7M ~$75K in sales, 1,402 orders
27K followers, from zero
17M organic views in 7 months
Metrics
The winners
"Not like ordinary collagens"
Static image ad
See the ad
See the FB metrics
"Sleep like a princess"
Static image ad
See the ad
See the FB metrics
"Solve it with sleep - not concealer"
Static image ad
See the ad
See the FB metrics
2023–2026 · Creative Strategist & Video Editor
Ideal Male Labs
Dating-focused men's brand: pheromone cosmetics & supplements
Three years as the creative engine for a US men's DTC brand. I researched, scripted, and edited the ads; campaigns scaled to $8k/day.
1000+ ads shipped
$500K tracked spend on ads I wrote
$8k/day peak campaign spend
The winners
Pranking my GF
$73K
UGC (briefed, sourced & edited)
Read the script
Watch the ad
1SC
$58K
VSL
See the ad metrics
Watch the ad
"Don't Buy"
$54K
UGC (briefed, sourced & edited)
Read the script
Watch the ad
Uno Before / After
$21K
Static image ad
See the ad
2021–2023 · Content Strategist & Copywriter
Calworth Glenford
Health & wellness publisher
Direct response for a US health publisher with an 80,000-subscriber list: VSL scripts, sales letters, advertorials, and daily emails.
The winner: "Healthy to 120" VSL
2+ yrs live
$260K+ spent on 3 variations of it
43,879 conversions
Read the script
See the ad metrics
Copy work
Read a sales letter
Read an advertorial
Read the daily emails